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Prestige Underwriting promotes Carl McComb to Underwriting and Pricing Director

12.11.25

Prestige Underwriting has promoted Carl McComb to Underwriting and Pricing Director. 

In this senior leadership role, McComb’s responsibilities have been expanded to include setting the firm’s underwriting strategy, developing and implementing strategic guidelines for risk assessment and pricing, and leading the multidisciplinary teams that build, validate and refine pricing models to deliver sustainable profitability across the UK and Ireland. He will lead the Underwriting and Pricing strategy across Great Britain and Ireland, with a clear mandate to deepen partnerships, enhance the broker experience and support sustainable, profitable growth.

Reporting to the Managing Director, McComb will oversee how pricing, underwriting and analytics combine to assess and manage risk, align with business objectives, and make evidence-based decisions on the viability of new and enhanced products. The remit includes horizon-scanning for market trends, shaping distribution-ready rating frameworks, and collaborating with operations, claims and distribution to strengthen execution and broker outcomes. Combining the two functions makes sense and having a single focus will build on the improvements and enhancements already introduced.

Alison Williams, Managing Director at Prestige Underwriting, said:
“Carl’s promotion recognises the significant impact he has delivered for our business. He brings the actuarial discipline and practical market insight required to lead underwriting and pricing at scale. As we push on with our ambitious growth plans, including expanding distribution and elevating our data-driven rating capabilities, he will be instrumental in advancing our growth strategy and delivering even more value for our broker community across GB, NI and the Republic of Ireland. Carl’s leadership will be pivotal in delivering the profitability and consistency our capacity providers and brokers expect.”

Carl McComb, Underwriting & Pricing Director, said:
“I’m delighted to take on this role. My focus is to expand and develop Prestige’s success in the market as we grow to meet our ambitious targets. With a unified Underwriting and Pricing function, we will tighten our underwriting philosophies, advance our models and data strategy, and further enhance the broker experience so brokers can place complex and non-standard risks with confidence.”

Prestige Underwriting is a specialist MGA with a long-standing focus on non-standard and niche risks in Property and Motor. The company partners with a network of more than 1,300 brokers and strategic partners across the UK and Ireland, trading in Great Britain, Northern Ireland and the Republic of Ireland. Prestige Underwriting is part of the Prestige Insurance Holdings Group.